@PAvrasin's Blog
USING SOCIAL MEDIA TO MAXIMIZE THE EFFECT OF YOUR EVENT

(Originally written for my company blog - http://convivium.colangelopr.com/)

With so much planning, time and money invested into corporate events, it is no wonder there is such emphasis placed on making their effect felt past the event space their being held in. This can be done in many ways; carefully selecting the right attendees to invite, sponsors to partner with, media to reach out to, balance between capacity and comfort and, somewhat newly, promotions for conversation on social media. Encouraging and enticing participants and attendees to post about the event takes the reach of an event out of the room/space/hall of 300 and puts it in front of their 100,000+ social connections (average amount of Facebook friends per user is 359 and 126 Twitter followers). At Colangelo & Partners, we’ve found several successful ways to do this, at events such as Spain’s Great Match, Vinitaly, Slow Wine, Experience Shochu and Sake in the City. 9 best practice tips are below.

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  1. Offer free wifi
  2. Decide your “official” event hashtag early on and stick to it
  3. Promote the hashtag in every communication leading up to the event
  4. Create a foursquare check-in
  5. Trade swag for real-time posts at the event
  6. Run a social screen following your event hashtag via projector or TV
  7. Signage, signage, signage
  8. Have someone available to engage with online conversation real-time
  9. When possible, allow interested followers who couldn’t attend the event in person the chance to ask questions

Isn’t it amazing how life can change in just a few minutes…

Isn’t it amazing how life can change in just a few minutes…

2014 – The Year of Mobile

(Originally written for my company blog - http://convivium.colangelopr.com/)

25% of smartphone owners ages 18-44 say they can’t recall the last time their smartphone wasn’t next to them (Source: marketingprofs.com)

This most recent statistic on smartphone usage further pushes the importance of keeping mobile in mind when planning each and every marketing activity for your clients.  More so than any year in the past, 2014 really will be the year of mobile. With access to smartphones comes access to internet, anywhere and anytime. This opens up an entire new way to consider how your marketing messages are being read – that Facebook post may be appearing on a user’s Galaxy while they are picking up coffee and your last YouTube video might be viewed not in full screen on a desktop but rather in a 2” form on an iPhone while the viewer is walking his dog. What to keep in mind: keep your message short and concise, with an easy (mobile-friendly) share link. And most importantly, always test on (a variety of) mobile.

4 Easy Tips to Increase Email Open & Click-Through Rates… with Cats

(Originally written for my company blog - http://convivium.colangelopr.com/)

Have you spent months strategizing a digital campaign, debating the color of every component of the creatives and hours proofreading each sentence only to result in lackluster response? The truth of advertising is that coming up with a clever campaign is only half of the battle. The other half is taking the steps to ensure that your message is actually read and hopefully shared and spread. Here are four of the easiest tips you should double-check each of your email campaigns aligns with. Happy e-mailing!

1. Keep the subject line short. 50 characters or less.

This well known count is still often ignored. It’s simple; people want to know what they are opening and quickly. Statistics show that email receivers are more likely to open an email whose purpose is clearly stated in the subject line than that of a confusing albeit clever line. So keep your email subjects clear and under 50 characters.

2. Avoid SPAM trigger words.

Here is most comprehensive list of subject SPAM trigger words I’ve come across. EVERY TIME you send out an email campaign do your due-diligence and ctrl-f through this list to ensure none of the words in you subject line appear. This is perhaps the simplest way to boost open and click-through rates.

3. Always include social shares.

If your email is one you’d hope your subscribers to share with their network, make it as easy for them to do this as possible. Encourage readers to spread your message for you with clear social share buttons throughout the email.

4. Test on desktop AND mobile.

That you should conduct several tests before the final send out of your email campaign is a no-brainer. But traditional desktop testing is no longer enough. Email opens on smartphones and tablets has increased by 80% over the last six months! Chances are, many of your readers will be reading your email on-the-go, so you want to spend an equal number of time ensuring it reads and opens equally well on these devices.

Catching up with a friend and hearing an overwhelming amount of new gossip…

Catching up with a friend and hearing an overwhelming amount of new gossip…

bmichael:

I scrolled through so much Dashboard to re-find this GIF.

bmichael:

I scrolled through so much Dashboard to re-find this GIF.

As NYC reaches 100°F today, here are 4 cats that are too damn hot.

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This is how I looked when I saw the weather this morning:

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Here are 4 cats who can relate and are, like me, too damn hot.

1. Walking on hot sidewalk cat

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2. So very thirsty cat

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3. It’s so hot I am going to wear sunglasses indoors cat

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4. And last but not least, tap me when the workday is over cat

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Opera Cat

There is nothing better than Spotify’ing Andrea Bocelli to power through those last few hours at the office on a hot Monday. Amiright?

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Cronut demand in NYC surs, creates black market

‘Cronut’ Craze Creates Black Market for Tasty New Treat via TIME.com

Seriously New Yorkers? What is wrong with you?

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Lining up at 6AM for a Cronut? Who are these people? The cat above is looking at you, be ashamed.

Kudos to the smart individual taking advantage of all the Cronut obsessors by opening a $20/Cronut to your door delivery Craigslist “business”

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Grumpy Cat Just Got A Hollywood Movie Deal!!!

(LINK)

To honor this momentus news in the online cat meme world, here are my picks for Grumpy Cats best over the past year.

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