(Originally written for my company blog - http://convivium.colangelopr.com/)
Have you spent months strategizing a digital campaign, debating the color of every component of the creatives and hours proofreading each sentence only to result in lackluster response? The truth of advertising is that coming up with a clever campaign is only half of the battle. The other half is taking the steps to ensure that your message is actually read and hopefully shared and spread. Here are four of the easiest tips you should double-check each of your email campaigns aligns with. Happy e-mailing!
1. Keep the subject line short. 50 characters or less.
This well known count is still often ignored. It’s simple; people want to know what they are opening and quickly. Statistics show that email receivers are more likely to open an email whose purpose is clearly stated in the subject line than that of a confusing albeit clever line. So keep your email subjects clear and under 50 characters.
2. Avoid SPAM trigger words.
Here is most comprehensive list of subject SPAM trigger words I’ve come across. EVERY TIME you send out an email campaign do your due-diligence and ctrl-f through this list to ensure none of the words in you subject line appear. This is perhaps the simplest way to boost open and click-through rates.
3. Always include social shares.
If your email is one you’d hope your subscribers to share with their network, make it as easy for them to do this as possible. Encourage readers to spread your message for you with clear social share buttons throughout the email.
4. Test on desktop AND mobile.
That you should conduct several tests before the final send out of your email campaign is a no-brainer. But traditional desktop testing is no longer enough. Email opens on smartphones and tablets has increased by 80% over the last six months! Chances are, many of your readers will be reading your email on-the-go, so you want to spend an equal number of time ensuring it reads and opens equally well on these devices.